EDITORIAL THURSDAY 23.12.10.
All right, own up. Have you done your Christmas shopping yet? Apparently, according to the Australian National Retailers Association, one in five Australians do their shopping in the final week. And it’s men who are more likely to be making the mad dash with a survey done last year showing 40% of men leave their Christmas shopping until the last minute. Behavioural experts claim that men consider shopping, including Christmas shopping, to be just another task, like mowing the lawn, and either avoid it for as long as possible until it simply has to be done, or approach it with a “grab it and go” mentality. Women, it would seem, are more likely to get started on their shopping ahead of time, and might well spread the process out over several days or even weeks.
Either way, if you are brave enough to venture into the shops in the last couple of days before Christmas you are likely to encounter big crowds, and have difficulty finding a parking space. There is a sense of urgency as time runs out to find the perfect gift for that someone special, and the mood of the crowd is best described as frantic. It’s enough to make you question your own sanity for being a part of it all. In fact, that same survey that showed men to be more likely to be last minute shoppers also showed that they were likely to regret not having done it earlier. I guess that it just goes to show that men can be irrational after all.
So, this Christmas, I made the decision to learn from the past, and to take action. No more procrastinating, no more excuses, I would definitely do my Christmas shopping early this year, and get it all done so that I can relax and enjoy the season. And that’s exactly what I’m doing. In fact, I’m off to the shops right now to get it all done today, instead of leaving it until tomorrow. I feel so much better now.